SUSTAINABLE BUSINESS STRATEGY

Sustainable and long-term profitable growth is at the core of all aspects of our corporate strategy. We focus our sustainability strategy on areas most relevant to our business.

Sustainability Report

Our Mission and Commitment

Background and Business

The sustainability report is approved by the Board of Directors of GiG. The Board receives regular updates and topics are frequently part of the Management Team agenda.

GiG holds licences in Malta, the UK, New Jersey (US), Schleswig-Holstein (Germany), Sweden and Spain. Our role as a B2B provider and a B2C operator is to provide tools and advice to our customers and end users in order to create a fair and safe environment which ensures customer protection and puts responsible gambling at the forefront of all our business processes.

Creating a sustainable business starts from within our operations. We find it of great importance to support employees to thrive at work, and to provide them with training and development programmes which empower responsibility and encourage opportunities to lead.

Sustainability report

The iGaming Value Chain

Technical Platform, Content & Ancillary Services

Platform services

B2B

Sportsbook

Sports Betting Services

B2B

Marketing

Media Services

B2B

Operators

In-house Gaming Operators

B2C

Priority Areas

Fair and Safe iGaming

Building trust in a fair and safe end user environment, ensuring consumer protection and creating a culture of social responsibility.

Marketing and Advertising

Conducting marketing and advertising in a responsible and transparent way and develop tools to support compliance.

Encourage Employees to Thrive

Investing in our employees’ professional growth and working conditions to reach their highest potential and support the business.

Our Strategy

Corporate Strategy

GiG’s service portfolio covers the entire iGaming value chain and it business model empowers continuous incremental improvements of products, services, and offered solutions.

Key to our circular business model is the incorporation of social responsibility at every intersection of each activity by a skilled workforce and special teams, such as the Player Safety Team, and using innovative technologies, such as machine learning and artificial intelligence. This enables us to create a fair and fun player environment, where interaction and pro-active outreach to customers is encouraged.

We want employees to be entrepreneurial and continuously focused on optimising and growing our business, and to improve serving end users in order to create long-term, loyal partnerships.

Sustainability report

Sustainability Goal

Markets

The company operates in multiple markets and as a result is subject to multiple legislations governing gambling. 

Player Sustainability

Sustainability is a major driver of the business strategy and GiG is working towards incorporating facets throughout the whole value chain of customer-facing and business operations in all aspects of the business.

Collaboration

We want employees to be entrepreneurial and continuously focused on optimising and growing our business, and to improve serving end users in order to create long-term, loyal partnerships.

Sustainability Report