Safer gambling

Player safety is one of our core values. We understand that a sustainable business requires a long-term relationship with customers built on trust, fairness and keeping players safe by minimising potential gambling-related harms.

Sustainability Report

Safer Gambling

Player safety

We understand that a sustainable business requires a long- term relationship with customers built on trust, fairness and harm minimisation processes. All our Managed Services teams work with a dedicated goal of providing first class operational performance, from fast and knowledgeable first line response to efficient payment and KYC processing.

Player Safety is one of our core values. Our commitment to providing a safe gaming environment, through industry leading expertise and products, enables our client partners to flourish within a background of regulatory and social confidence.

To complement our range of Player Safety tools and products, including AI and real time alerting models, our team of in-house experts provide efficient monitoring and analysis, with an emphasis on pro-active interaction and informed choice.

Account and site integrity are also essential to maintaining customer trust and confidence, with our Risk and Fraud team ensuring that partner databases are secure and in line with international industry standards.

Our Operations

Player Safety Team

We have a fully dedicated team of Player Safety (PS) advisors that is completely focused on detecting ‘at-risk’ players, interacting with end users and evaluating the outcome of these interactions with the help of our data team. The PS team receives real time alerts, escalations and daily reports in order to proceed with an account review of consumers at potential risk and proceed with a safer gambling interaction, when needed. The Player Safety Team works closely with operational and compliance teams to provide timely support in order to minimise risk for end users.


We provide a range of safer gambling tools to our end users to put limits to their gaming. These tools allow end users to decide in advance how much time or money they are able or willing to spend. If an end user decides to modify or remove these limits they go through a cooling-off period to allow them to reflect on their gaming.

GiG Protect

At GiG we understand the importance of identifying early signs of potential gambling-related harm. With this goal we have developed our AI machine learning system to help us identify end users who may be at risk.


All our employees complete regular training on safer gambling and our end user facing teams receive advanced training in these areas.
We provide a range of online, face-to-face training and safer gambling workshops throughout the year.

  • GiG Academy: Our training department has, in cooperation with our safer gambling and compliance experts, created an interactive online training programme which covers all the regulatory requirements in terms of RG.
  • Safer Gambling Workshops: We develop tailor-made, face-to-face training for different departments, highlighting key knowledge regarding safer gambling and sustainability in their area of work.
  • Motivational Interviewing training: MI helps people resolve ambivalent feelings and insecurities to find the internal motivation they need to change their behaviour. This support style is particularly helpful with people at risk of gambling-related harm.
  • Mental Health First Aid: We partner with the Richmond Foundation Malta which offers Mental Health First Aid training to our staff.
  • safeTALK: Our consumer facing staff attend a half-day workshop which provides them with the practical knowledge they need to identify someone at risk of suicide and link them to life-saving services.
  • GamCare: We outsource leading Safer Gambling training providers to complement our training so we not only provide best-in-class internal training, but also top-rated external training



Preventing Crime

GiG adopts a strict policy and does not accept any end users whose funds have emanated from ill-gotten means. This complies with all applicable obligations in relation to AML and Customer Due Diligence obligations. End users are identified through various automated processes at point of registration (depending on the country of registration) and GiG interacts with the players on a progressive basis with the intent to reverify the player identity and establish transactional activity and seek to understand the player profile, thus tailoring appropriate controls on a risk-based approach.

Responsible Marketing

Responsible marketing and Advertising

We ensure that all our advertising and marketing efforts are conducted in a socially responsible manner, in accordance with the regulations and requirements on promotional and marketing communications in every local market, and in the absence thereof, in accordance with a code of conduct that adopts industry standard practices.

We ensure marketing communications do not mislead, be false or untruthful. Communications produced by GiG must provide clear and transparent information any offer being made, and are not targeted at vulnerable people.

We also ensure that we are fully compliant with General Data Protection Regulation (GDPR) guidelines and ensure that we only ever use personal data that is submitted or acquired by us only if we have a valid legal basis.

Protecting underage persons

Marketing and advertising communications are not aimed at, or should not appeal to, underage persons (i.e. any age below the legal age for gambling in any jurisdiction where the communication is targeted) and carry appropriate warnings about underage gambling.

For the purpose of brand advertisements and sponsorship agreements, no logos and names of gambling products or gambling services are to be found on products that are intended to be used or worn by underage persons.

Marketing and advertising compliance

The marketing compliance team is well integrated with the marketing teams and provides guidelines which are to be followed so that our marketing is responsible and meets the regulatory standards of moderation.

In addition, the team carries out an oversight function to ensure that published marketing material follows internal guidelines and policies.

Affiliate compliance

We built a compliance tool called GiG Comply which we of course use ourselves. GiG Comply drives social responsibility by providing improved visibility of where and how brands are being advertised, highlighting deviations from the brand owner’s guidelines. The service helps protect advertisers and brand owners from being promoted on websites which are not brand- safe or compliant. It also protects from misleading advertising in their name and helps operators to adhere to complex advertising standards in the different regulated markets.

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