Gaming Innovation Group Inc. (GiG) has signed an agreement with Kindred Group (Kindred), for the provision of its innovative B2B marketing compliance technology, GiG Comply.
Kindred has partnered with GiG to further strengthen its already stringent affiliate compliance processes. Kindred will deploy the GiG Comply self-service monitoring solution to track affiliate activity and content for its brands. GiG Comply also offers monitoring over promotional content including text, image and banner promotions.
Kindred will benefit from the GiG Comply software, which can scan up to 30,000 web pages daily, a list of locations where any of its brands are mentioned is compiled on a daily basis. This means Kindred can protect its brands online in a constantly changing environment, helping them to remain compliant.
Ryan Henderson, head of affiliates at Kindred Group says: I am looking forward to working with the GiG Comply product to strengthen our existing compliance processes and ensure our Affiliate activity is compliant and sustainable.
Richard Brown, chief operations officer at GiG, says: We are delighted to have partnered with Kindred Group to support them to protect their brands and end users. Kindred is one of the leaders in gambling compliance and we share the same ambition for a safe and trusted gambling environment. Our leading marketing and compliance technology will allow the Kindred Affiliates team to monitor and control affiliate mentions, alongside their existing processes.
About Gaming Innovation Group (GiG):
Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. GiG operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com
Natasha Gowans, Head of Communications