Localized experiences to attract Swedish and Norwegian players
Sliema, Malta – Friday, 8th December – Karjala Kasino, an online casino powered by GiG’s platform service provider iGamingCloud, announced today that Swedish and Norwegian players as well as Karelian speaking customers can now enjoy a completely localized experience visiting this casino with its special story and appeal.
Karjala Kasino CEO Adnan Maslo said: “Karjala Kasino was rebranded and given a completely new look and content in the start of November. We have added local Karelian dialect and based on previous demand, we also opened the brand to international traffic by adding Swedish and Norwegian languages to the site and to the support team.”
Karjala Kasino CEO Adnan Maslo: “It was time to open our community to more markets now”
“It was time to open our community to more markets now. We launched Karjala Kasino originally in summer 2017 for Finnish players and the demand from other markets was very strong already from the start. Overall, the launch has exceeded our expectation and the brand is finding a nice place in the heart of the Finns.”, he added.
Karjala Kasino also became the first online casino in the world to add Karelian dialect to their selection. Karelia is a region in the East of Finland and at the heart of the Karjala Kasino brand.
Brand Manager Henri Kukkonen: “There are many hyper local Finnish brands, but…”
Karjala Kasino brand manager Henri Kukkonen said: “Karelian dialect is spoken in Eastern part of Finland but every Finn is guaranteed to recognize it. We wanted to give our Finnish players something funny and unique without risking losing our identity as a truly Finnish and Karelian brand. The Karelian dialect works really well with the new look.”
“There are many hyper local Finnish brands, but many of them fail to produce a Finnish experience that goes deeper than the brand name and graphics. Our players and affiliates should be happy to see that we’ve pulled the rabbit out of the hat with this one at Karjala Kasino,” he concluded.
You can check out the new look and new languages at www.karjalakasino.com.
About iGaming Cloud: iGaming Cloud offers a comprehensive and cloud based ecosystem enabling and powering the gaming operations for casino and sports betting operators. The company operates as a subsidiary of Gaming Innovation Group Inc.
About GiG: Gaming Innovation Group Inc. is a fast emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services via its subsidiaries iGaming Cloud and Betting Cloud and B2B performance marketing via GiG Media. GIG operates seven popular casino brands offering games from the best-of-breed suppliers across the online sports betting and casino industry. GiG Games now rounds up this holistic offering. The Group operates out of Malta and has offices in Marbella, Gibraltar, Oslo, Kristiansand and Copenhagen. GiG is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.
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