GiG powered PlayStar brand goes live in New Jersey

13 September, 2022

Online casino PlayStar, powered by Gaming Innovation Group’s first class iGaming platform, is now live in the US State of New Jersey.


Having partnered with Ocean Casino Resort to secure access to the limited license market in the Garden State, much is expected from a launch that sees PlayStar leverage their unique product offering, centred around the established and flexible technology of GiG’s award winning platform.


GiG’s platform, built on nimble and agile technology and reinforced by a wealth of knowledge via over four years operational experience in the US, is uniquely positioned to power expansion for those with digital aspirations in regulated markets worldwide.


New Jersey has enjoyed significant growth and development since regulating, with operators looking to capitalise on a market posting gaming revenue at 31% higher in August 2022 compared to the same time last year, according to a report by the New Jersey Division of Gaming Enforcement.


The agreement penned between GiG and PlayStar is based on a revenue share model and has a minimum duration of four years.


PlayStar is aiming to provide an online casino experience like no other to players in regulated US states, through personalisation, engagement and exemplary customer service every time they pass through the casino’s digital doors. A privately owned company founded by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and Co-Founder and chief development officer Adam Noble (ex Yggdrasil and Play’n’go), PlayStar can also expect to benefit from a management team with significant experience in online gaming.


Richard Brown, Chief Executive Officer of GiG: “From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team. We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes themselves as a strong and innovative iGaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets.”


Per Hellberg, CEO of PlayStar: “There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”




For more information

Contact: [email protected]

About Gaming Innovation Group (GiG)

Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform, sportsbook and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.

About PlayStar


PlayStar is a challenger online casino brand that promises to deliver a player experience
like no other. We make the player feel like they are the star of the show through
personalization, unique promotions, unrivalled loyalty rewards and superior customer
service. PlayStar has recently launched in New Jersey, with Pennsylvania and additional
states to follow next year.

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