GiG powers Magic Jackpot’s online casino launch in Romania
Gaming Innovation Group Inc. (GiG) has successfully launched a new online casino in Romania for its client, Magic Jackpot and its partner SuperBet.
Magic Jackpot is a well-established brand, hosting gaming across machines to 940 of SuperBet’s retail outlets throughout Romania and Poland. It’s online operation launched in early 2021 following Superbet’s acquisition of a majority stake in Lucky 7.
SuperBet is the leading sports betting operator in Romania and one of the largest in the world, according to the eGaming Review (EGR) Power 50 annual top of the most important iGaming companies internationally.
To support the launch in the Romanian market GiG acquired two new class II licences for the management and hosting facilities on its iGaming platform and for the production and distribution of software services in the field of iGaming.
Romania’s fast-growing gaming market has doubled in size over the past few years. It has an overall Gross Gaming Revenue (GGR) of €1.4bn. (source: H2 Gaming Capital, 2020).
Ben Clemes, CCO at GIG, said: “I am excited that we have gone to live in Romania with Magic Jackpot, a well-recognised local brand, with a retail footprint across the country. GiG’s technical iGaming platform combined with the local experience of Superbet and operational expertise at Magic Jackpot will provide a market-leading experience to their players. It’s a proud moment for GiG to power the launch of a new brand while entering another regulated jurisdiction, which we have seen accelerate over the past few years and we look forward to developing our presence further throughout 2021. “
Magnus Petersson, the co-founder of Magic Jackpot, said: “The Romanian project started back in June and was a completely new market for us, but with the help from Superbet and GIG we managed to pull it off in 8 months. Considering it is a highly regulated market, 8 months is a great achievement we all can be proud of. We’re fortunate to partner up with the largest sports betting and casino operator in Romania and among the top 30 in the world. “
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About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com.
About Magic Jackpot/Lucky 7
Lucky 7 was founded in 2018 by senior professionals from the industry with a proven track record of success. With its flagship brand luckydays.com, Lucky 7 is operating in multiple markets in Europe, Asia and North America. The business has also applied for licences in other regions and expects to launch in three new markets within the next 12 months. In early 2020 and after Superbet’s acquisition of a majority stake in Lucky 7, the new Romanian online brand magicjackpot.ro became a reality. The history of Magic Jackpot, however, stretches further back with an already well-established operation, delivering gaming machines to 940 of Superbet’s retail shops.
SUPERBET was founded in 2008 by Sacha Dragic, currently Executive Chairman of the Superbet Group. With over 4,000 employees, the Group has direct operations in Romania and Poland and offices in six other countries. In 2019, Superbet had a network of almost 1,000 agencies nationwide (100 in Poland).