BlueRibbon GiG

GiG partners with BlueRibbon further enhancing its platform solution offering

17 November, 2020

Gaming Innovation Group (GiG) has partnered with B2B marketing platform BlueRibbon to integrate their player engagement tools to its platform, allowing GiG to extend its iGaming offering to its partners around the world.

This collaboration will see GiG further its reputation as a top provider of innovative iGaming solutions. The inclusion of cutting-edge player engagement tools will present GiG’s partners with the ability to generate bespoke, tailored content jackpots adding a new level of engagement, excitement and anticipation during gameplay.

BlueRibbon’s robust player engagement platform upscales player loyalty and brand differentiation, providing added value to GiG’s solutions. Accompanied by additional engagement tools such as Jackpot tournaments, customised Jackpot mini-games, and widgets, the BlueRibbon platform reinforces a personalised user experience for operators and their players.

Ben Clemes, Chief Commercial Officer at GiG, said: “We are excited to have partnered with a leading marketing platform like Blue Ribbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners. Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.

Dan Fischer, Co-Founder and CMO at BlueRibbon, said: “Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the iGaming experience together.”


For further information, please contact [email protected]


About Gaming Innovation Group (GiG)

Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.

About Blue Ribbon

BlueRibbon is an independent marketing platform that supplies powerful, customized tools to increase user engagement and loyalty. The platform allows operators to unleash the full potential of jackpots to deliver a superior player experience, drive growth and ultimately boost their bottom line. BlueRibbon partners can also leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for all types of player, allowing them to truly differentiate themselves from their rivals for the very first time. For more information about BlueRibbon Software, visit

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