Gaming Innovation Group and PokerStars join forces to further strengthen affiliate marketing compliance

Gaming Innovation Group Inc. (GiG) and PokerStars have signed an agreement where GiG will supply its proprietary affiliate monitoring and compliance software, GiG Comply, to PokerStars’ affiliate operations worldwide.

In a continuation of PokerStars’ efforts to stay at the forefront of responsible gaming, GiG Comply will become a key component in ensuring that members of Stars Affiliate Club, the affiliate programme for PokerStars, meet heightened advertising criteria across regulated markets.

GiG Comply’s proprietary self-service technology scans and analyses thousands of web pages to ensure affiliates continue to meet advertising regulations, as well as the standards set out by the operator. The technology also provides detailed reports, including links, brand mentions and images, keeping the operator’s affiliate department continuously up to date on the content delivered to their affiliates’ audiences.

“We work closely with our affiliates to ensure that the content delivered to their audiences is compliant and responsible, and meets the same high standards expected of the PokerStars brand,” said Rebecca McAdam Willetts, Associate Director, Group Public Relations at The Stars Group. “GiG Comply adds a new dimension to those relationships and controls, and we look forward to seeing the technology in action.”

Richard Brown, chief executive officer at GiG, says: “ We are very pleased to have signed PokerStars to our portfolio for GiG Comply.  Assisting them in compliance efforts ensures they remain at the forefront of responsible gaming.”

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers, and users, to create the best iGaming experiences in the world. GiG operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com

To find out more about GiG Comply, start the conversation with us today:
[email protected]

GiG Volt open banking solutions

GIG signs agreement with Volt as main partner for open banking

Gaming Innovation Group Inc. (GiG) has signed an agreement with open banking solutions provider Volt Technologies Limited, allowing GiG to offer...

GiG Data Platform

GiG launches real-time data platform with first B2B client Megalotto

Gaming Innovation Group Inc. (GiG) has launched its real-time data platform with its first B2B customer Megalotto, further extending its partnership...

Virtual sports betting GiG

GiG strengthens sportsbook offering to operators by launching virtual betting with 1X2 Network

Gaming Innovation Group Inc. (GiG) has launched virtual sports betting with virtual sports specialist 1X2 Network, further extending its sportsbook...