GiG signs partnership agreement with tier one operator in Colombia

9 June, 2022

Gaming Innovation Group Inc. (GiG) has today, via its subsidiary Sportnco, signed an additional agreement with an existing partner for the provision of its sportsbook and player account management (PAM) in Colombia. This now makes it the third regulated market where it provides both software and services to the client, in what is shaping up to be a rewarding partnership between the two companies.


Sportnco is already active in Colombia with its PAM for another client, and this deal marks the first launch of the sportsbook in the country, allowing the tier one operator to launch with the full, end to end software offering.


The Colombian market is a lucrative and fast growing one for the industry. In 2021 online gross profits were reported at $420m according to H2 Gambling Capital, of which 56% is coming from sports betting and growing at an enticing 120% YoY.


GiG and Sportnco have extensive knowledge and experience in delivering complex and highly regulated markets successfully, in particular across LATAM. The focus is aimed at driving positive margin on behalf of customers, making them a top choice for operators looking to launch or migrate gaming operations in such markets.


Hervé Schlosser, Managing Director of Sportnco Gaming Group, said “The growing demand is a clear sign that we have created a Sportsbook solution that is recognised as an industry leader within the iGaming industry. It makes us very proud that a leading tier one operator has once again placed trust in our technology and services for another market. We are looking forward to strengthening our relationship with our long-term partner within Colombia.”

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About Gaming Innovation Group (GiG)

Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform, sportsbook and media provider delivering world-class solutions to our iGaming partners and their customers. GiG acquired leading sportsbook provider, Sportnco in 2022. Sportnco operates the leading B2B betting networks in France and Spain and is active in other European jurisdictions (Belgium, Portugal and Greece), as well as in South America and the US. Sportnco has been active since 2010, building strong partnerships with leading betting and gaming brands with its flexible platform, customisable offering, expertise in risk management and trading and speed to market.

GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.

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