GiG has signed an agreement with Cashmio for the provision of its innovative marketing compliance technology, GiG Comply.
Through the deal, Cashmio will bolster its compliance efforts in key markets by integrating GiG’s technology as a central part of its compliance routines.
GiG’s monitoring service has been designed in response to operators’ needs to further strengthen control over third party advertising and brand protection. GiG Comply drives responsible gaming by providing improved visibility of where and how brands are being advertised. The service helps protect them from promotion on websites which are not brand-safe. It also protects from misleading advertising in their name and helps them to adhere to complex advertising standards in their operating markets.
Maria Boelius, co-founder and chief of everyone at Cashmio: “When we started to build Cashmio with the goal of creating the world’s happiest casino, we looked for partners to help us achieve this and for many reasons we chose GiG. Today we are especially happy that we did so as GiG Comply is a product we as a company have been looking for to make sure that our efforts and external marketing partners efforts are all the best they can be for our players. We look forward to keep holding ourselves to the highest of standards when it comes to responsible gaming and marketing with GiG´s help.”
Richard Brown, chief operating officer at GiG commented:
“We are delighted to welcome Cashmio onboard as a new customer for GiG Comply. We look forward to partnering with them to help them further adhere to advertising regulations, and take full control.”
Cashmio was founded in 2015 by two Scandinavian entrepreneurs who have seen many different aspect of the gaming business. From working in support to being affiliate managers and then independent affiliates (and of course casino players), they are now taking on the next challenge. Determined to create a casino suited for everyone, young and old, the recipe landed straight away: The most important thing is to have fun. With brand new technological solutions only the sky is the limit and after hours and hours at the drawing tables cashmio.com slowly started to take shape. At Cashmio we believe that having fun whilst playing your favourite game is super important. With our own little working crew of cashmios we have built a casino filled with missions, awards and games. Everything is easily packaged and slimmed down so for players finding their favourite games or understanding our promotions is never hard.
About Gaming Innovation Group (GiG):
Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. GiG operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com