03/10/2013 / Sliema, Malta – Only six months after it’s successful launch, LarryCasino.com has released a new redesign aiming at freshening up their game experience while ensuring a higher level of player personalization.
The online casino site, licensed by Leisure Suit Larry® and powered by Gaming Innovation Group (GIG) platform service provider iGaming Cloud, has put considerable effort into optimizing their user panel, creating a tailor-made player experience.
From now on, the user panel will highlight all the bonuses and promotions the logged-in player is exclusively eligible for. Friends of Larry Laffer who already have been or will be getting involved in this LarryCasino adventure will as well find their recently played or recommended games according to their gaming pattern and preferences. The new player panel is unique in concept and design – users can even download the graphics of the various level areas.
The new site redesign wants to be effective in cleaning up and simplifying the gamified experience while creating an improved usability when players get to unlock new level areas and game characters. Hence, one focus had been to improve the visual impact of these scenes when levelling up and another to facilitate an intuitive understanding of the players when having earned coins to redeem their bonuses, free spins or promotional mini-games in the site’s Shop feature.
Complementing range of existing innovative features
These new functions complement the range of interesting exclusive features, such as the JokeBox which allows players to choose a surprise box every 12 hours simply by logging in; Larry’s Roulette which consists of promotional mini-games; or the Shop, where players can redeem the coins they have won by playing real casino games.
“After the excellent reception and the good feedback from our more than 40,000 players, it was time to make changes to the site driven by our desire to create a more personalized and intuitive gaming experience”, says David Plumi, co-founder of the Company.
Licensed by one of the most influential and positively crazy franchises in the history of computer games, “LarryCasino.com’s intention has always been to merge gambling and gaming, transforming the way people entertain themselves by playing for real money in the digital world”, says Enric Monton, co-founder of the Company. LarryCasino.com is licensed by the Malta Gaming Authority and by the UK Gambling Commission.
About Leisure Suit Larry: “Leisure Suit Larry” is one of most influential series in computer game history. Created by Al Lowe and launched in 1987 by Sierra Online, the saga consists of 9 episodes, and follows the misadventures of it’s protagonist, Larry Laffer, a short, clumsy and tacky middle-aged man who tries to seduce attractive women way out of his league finding himself in hilarious and bizarre situations.
About Gaming Innovation Group: Gaming Innovation Group Inc. is a fast emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services via subsidiary iGaming Cloud and B2B performance marketing via daughter GIG Media. GIG will be launching its seventh B2C gambling operator brand this fall offering games from the best-of-breed suppliers across the online sports betting and casino industry. The Group operate out of Malta and offices in Marbella, Gibraltar, Oslo and Kristiansand. GIG is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.
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