Gaming Innovation Group Inc. (GiG), has signed an agreement with the UK-based gaming operator, Novibet for the provision of its automated affiliate marketing compliance screening tool, GiG Comply.
GiG’s self-serve compliance solution enables operators like Novibet to scan and check web pages for content including links and iGaming code red words, links and regulatory requirements across multiple jurisdictions. The tool works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
GiG Comply will help Novibet to make sure that affiliates are aligned with their brand’s marketing message and that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.
Jonas Warrer, Managing Director of GiG Media, said “ We are happy to have partnered with Novibet, it’s always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply. It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”
George Gerakanakis, International Affiliate Manager of Novibet, said: “We are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes. This partnership will help Novibet ensure that our affiliates can continue offering high quality experiences that are fully compliant with regional regulations and requirements.”
For more information please contact [email protected]
About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com
Novibet is an operator – licensed and regulated by UKGC, MGA and ADM, committed to delivering the best sports betting and gaming experience to an ever-expanding customer base. Since 2010, Novibet offers online sports betting and casino entertainment, in many competitive markets, including Greece and the UK. The unmatched online gaming experience starts with providing the best online casino games and, to that end, Novibet has teamed up with all the world’s leading online casino providers. With over 4,000 online casino games, Novibet delivers a plethora of slots, casino table, live-action, and many more game types across desktop, mobile, and tablet devices. Going from strength to strength, Novibet has its own proprietary betting platform that offers great services, extensive odds selection, quick settlement of bets, and unlimited betting opportunities to its customers. As an innovative and adaptable operator, Novibet has a product offering that is constantly interacting with demand to meet and exceed existing and upcoming trends. www.novibet.com