Gaming Innovation Group Inc. (GiG), has signed an agreement with Greece based gaming company Kaizen Gaming (Stoiximan | Betano) for its affiliate marketing compliance tool, GiG Comply.
GiG Comply is a self-service marketing compliance solution, which enables operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including iGaming code red words, links and regulatory requirements across multiple jurisdictions. It works by using its rules engine to analyse real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
GiG Comply will allow Kaizen Gaming to set-up bespoke search criteria to ensure that they cover market-specific legislation and advertising standards. This will help Kaizen Gaming to remain proactive and in control of their affiliate marketing by ensuring that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.
Jonas Warrer, Chief Marketing Officer at GiG, said ‘’ We are happy to have partnered with Kaizen, It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business. We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading GameTech company in Europe”
Claus Jansson, Head of Affiliates at Kaizen Gaming said “Compliance is not just a buzzword. Working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming. Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time”.
About Gaming Innovation Group (GiG)
Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform and media provider delivering world-class solutions to our iGaming partners and their customers. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com
About Kaizen Gaming
Kaizen Gaming is the leading GameTech company in Greece and one of the fastest-growing in Europe. With an emphasis on Technology and People, our goal is to continually improve our products and services to offer the best experience to those who trust us for their entertainment. Today we operate in 6 countries: in Greece and Cyprus under the Stoiximan brand and in Germany, Romania, Portugal and Brazil under the international brand Betano. Today we have more than 800 employees. Of these, 260 work exclusively in the field of Technology, while 14 have returned from abroad to work in Greece, proving that we can actually curb the Brain Drain.