GiG commits to improving diversity in the gambling industry

GiG has announced its partnership with the All-in Diversity Project (AIDP), further emphasising its commitment to improving diversity in the gambling sector.


This partnership os in addition to GiGs existing partnership with Girls in Tech focused on the engagement, education and empowerment of girls and women who are passionate about technology.

GiG’s vision is to open up iGaming to make it fair and fun for all. By attracting more diverse workforce, the gambling industry can not only improve its performance but make better decisions. Through All-in, we will become part of a bigger conversation involving more organisations to work on improving the joint diversity challenge faced by the industry,” Comments GiG CEO Robin Reed.


The All-in Diversity Project is an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector. The All-in Diversity Project is the industry’s global resource for data pertaining to diversity and inclusion.


AIDP Co-founder Kelly Kehn: “GiG shares our values and is truly walking their talk”

“It’s clear  that GiG has always had Diversity and Inclusion at the heart of the company culture. It’s evident in everything they do. We believe that ‘diversity’ is not a one-off initiative, but rather should be embraced at all levels and as part of how we move our industry forward in terms of image, product and talent. GiG shares those values and is truly walking their talk. We are proud to have them as a Founding Member of the All-in Diversity Project,”comments Kelly Kehn, Co-Founder of All-in Diversity Project.


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