Gaming Innovation Group powers Hard Rock’s omni-channel sportsbook launch in New Jersey

30 January, 2019

Today, Hard Rock Hotel & Casino Atlantic City launched its land-based and online sportsbook in New Jersey at and, powered by Gaming Innovation Group.

“The launch of the sportsbook at is another milestone on our journey to becoming the most innovative and comprehensive online gaming service for players in the State of New Jersey,” said Kresimir Spajic, senior vice president of online gaming at Hard Rock International. “Sports are integral to New Jersey’s culture and provides fans with the best platform to bet on their favorite teams and sporting events.”

With the introduction of the sportsbook, Hard Rock Hotel & Casino Atlantic City continues to further develop and enhance its status as a leading brand in New Jersey to experience, play and earn rewards. Hard Rock players and New Jersey residents and visitors can now place bets on football, basketball, baseball, hockey, soccer, college sports (excluding New Jersey-based colleges or games taking place in venues within state lines) and more at Hard Rock Hotel & Casino Atlantic City, as well as online at and on their mobile devices via the Hard Rock Casino iOS and Android apps.

“We couldn’t be more excited to launch our online and land-based sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend,” said Joe Lupo, president of Hard Rock Hotel & Casino Atlantic City. “Players will be able to enjoy a full range of bets on the game, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon. Continued development and the provision of a full-service array of amenities and entertainment for our customers is our consistent priority.”

Both the land-based and online sportsbook at Hard Rock are powered by Gaming Innovation Group (GiG).

“Hard Rock has global recognition, unparalleled reach and the same high ambitions as us,” said Robin Reed, CEO of GiG. “We look forward to continuing to support Hard Rock’s growth in New Jersey.”

To learn more about the land-based sportsbook, and Atlantic City’s favorite casino resort, visit:  To learn more about the online sportsbook or to sign up to bet and win, visit:


For further information, please contact:

Natasha Gowans

[email protected]

Head of Communications, Gaming Innovation Group


Matthew Burkey

[email protected]

Carve Communications for Hard Rock Online

+1 586 747 8058


Lauren Harrison

[email protected]

The Zimmerman Agency for Hard Rock International


About Gaming Innovation Group

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GiG.

About Hard Rock Hotel & Casino Atlantic City

Set on 17 acres, with the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City is New Jersey’s go-to entertainment destination, boasting 2,200 slots, 120 table games, more than 20 first-class restaurants and lounges, and world-class entertainment, including Hard Rock Live at Etess Arena, the beachside Sound Waves and the Howie Mandel Comedy Club. The hotel also features the iconic Hard Rock Cafe, overlooking the Atlantic City Boardwalk, showcasing a brand new elevated menu and state-of-the-art stage, allowing for an amplified level of service and entertainment. Along with an endless array of upscale amenities, including world-class shopping and the brand’s signature full-service Rock Spa and Salon, featuring 31 treatment rooms, the new, music-inspired property offers lavish guest rooms and suites, with stunning views of the city and Atlantic Ocean. From family vacations and business trips to weddings, Hard Rock Hotel & Casino Atlantic City offers an unparalleled experience. Each of the hotel’s guest rooms and suites radiates a contemporary style, including Hard Rock’s signature The Sound of Your Stay™ music amenity program, which allows guests to set the mood with complimentary vinyl records or jam out on a Fender guitar in the privacy of their own room.  Hotel guests can enjoy high speed, property-wide Wi-Fi, 24 Hour In-Room Dining, towel and chair service at Hard Rock Beach or at the indoor pool, and 24 Hour Access to Body Rock fitness. For more information and to book your stay, please visit

About Hard Rock International

With venues in 76 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit


Hard Rock Online Gaming launched in June 2018 in conjunction with Hard Rock Hotel & Casino Atlantic City, New Jersey’s go-to entertainment destination. offers an unparalleled online gaming experience for New Jersey residents and visitors with more than 350 playable slot machines, table games, including live dealer Blackjack and Roulette, and more, through the Hard Rock Casino iOS and Android apps. Along with their favorite casino games, guests can enjoy premium, innovative features exclusive to Hard Rock Online Gaming, including the Wheel of Rock system that awards players for levelling up on their loyalty of play, and Rock Coins to earn legendary rewards redeemable online and at Hard Rock Hotel & Casino Atlantic City. For more information, please visit


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