Betsson Group signs up for marketing compliance tool GiG Comply

Gaming Innovation Group Inc. (GiG), has signed an agreement with Swedish online betting company Betsson Group for its marketing compliance screening tool, GiG Comply.

In signing with GiG, Betsson Group will strengthen its control over third-party advertising and protect their brands from being promoted on websites which are not brand-safe or compliant. Allowing Betsson Group to add an additional layer to their compliance efforts.

Designed specifically to ensure regulatory compliance and to reduce the laborious manual checking of affiliate sites, GiG Comply’s technology scans and analyses across tens of thousands of web pages, images and URLs with the widest reach in the market. In addition, the tool provides detailed analytics and reports, including brand mentions.

Richard Brown, chief operations officer at GiG, says: “We are excited to add Betsson Group to our growing number of partners and to support them in protecting their brands and end users. Our leading marketing and compliance technology will allow Betsson Group to keep even more control of its affiliate marketing.”

Speaking about this agreement, Ronni Hartvig, chief commercial officer at Betsson Operations, says: “We are looking forward to working with the GiG Comply product to reinforce Betsson Group’s existing compliance processes. The product will support us in guaranteeing that affiliate activity and marketing is compliant and sustainable.”

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. GiG operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.

To find out more about GiG Comply, start the conversation with us today:

[email protected] or visit 

Natasha Gowans, Head of Communications

[email protected]


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