Operations

CRM Manager

Malta

Do you like to have an immediate impact? Do you take pride in being organised and having a high attention to detail? Are you solution oriented and a quick learner? As a dynamic and innovative company at the forefront of our industry, we’re looking for someone with experience and drive to create stellar customer experiences, at every touchpoint throughout the customer journey. 

As we continue to grow, we are seeking a CRM Manager to join our team and drive our customer relationship management strategies to new heights.

You’ll work closely with the Commercial Director of Managed Services – and our team of CRM Specialists, to expand the current CRM strategy for our client’s customers, working on multiple brands across different markets. If you’re eager to apply your knowledge and gain more experience within CRM in a fast paced and diverse environment, we want to hear from you!

At GiG, we believe in creative freedom. That’s why we’re looking to score a talented CRM Manager to join us. If you’re ready for a change and space within which to grow your skills, read on to put it into motion.

Key Responsibilities:

  • Develop and Execute CRM Strategies: Lead the development and implementation of comprehensive CRM strategies aimed at enhancing customer retention, engagement, and lifetime value
  • Segmentation and Targeting: Utilise customer data and segmentation techniques to identify high-value customer segments and develop targeted campaigns to maximise retention and loyalty
  • Email Marketing Campaigns: Oversee the planning, execution, and optimization of email marketing campaigns, including newsletters, promotional offers, and personalised communications, to drive customer engagement and revenue
  • Automation and Personalization: Leverage marketing automation tools to create personalised customer journeys, ensuring timely and relevant communications at every touchpoint
  • Analytical Insights: Analyze CRM data to gain actionable insights into customer behaviour, preferences, and trends, and use these insights to optimise campaigns and improve overall CRM performance
  • Loyalty Programs: Manage and optimise customer loyalty programs to incentivize repeat purchases, increase customer satisfaction, and foster long-term loyalty
  • Cross-functional Collaboration: Collaborate closely with internal teams, including marketing, product, and customer support, to align CRM initiatives with overall business objectives and ensure a seamless customer experience across all channels
  • Performance Monitoring and Reporting: Monitor key CRM metrics and KPIs to track the effectiveness of campaigns, identify areas for improvement, and report on performance to senior management.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field is an asset
  • Proven experience in CRM management within the iGaming or online gaming industry, with a strong understanding of player behaviour and preferences. Experience in both Sportsbook and Casino a plus.
  • Proficiency in CRM platforms and marketing automation tools, such as Salesforce, HubSpot, Marketo, Symplify, Fast track Autopilot
  • Demonstrated ability to develop and execute successful CRM strategies that drive measurable results
  • Strong analytical skills and experience in data-driven decision-making
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and within your own team
  • Creative thinking and a passion for innovation in customer relationship management
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Benefits

  • Competitive salary
  • Comprehensive health and wellness benefits package
  • Opportunities for professional growth and development
  • Dynamic and collaborative work environment
  • Employee discounts and perks
  • Flexible work schedule

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