Gaming Innovation Group (GiG) has announced a landmark partnership with River Cree Resort & Casino, one of Canada’s premier entertainment, hospitality, and gaming destinations. Proudly owned by the Enoch Cree Nation, River Cree has established itself as an industry leader, delivering world-class guest experiences and gaming offerings.
Through this agreement, GiG will serve as the technology and platform partner supporting River Cree’s expansion into Alberta’s newly regulated iGaming market, further advancing its position at the forefront of gaming innovation.
The comprehensive full-turnkey deal will see River Cree utilize GiG’s full end-to-end technology ecosystem, including its iGaming platform, online Sportsbook, Casino vertical, native Mobile App, custom Front-end, and Omni-channel solutions. Additionally, River Cree will leverage Data and Logic—GiG’s advanced data analytics and logic engine tools—alongside its Operational Managed Services, delivering a highly personalized, scalable, and localized gaming experience to players across the province.
Through Data and Logic, River Cree gains a unified intelligence layer. Data delivers real-time analytics, reporting, and predictive insights into player behavior, while Logic serves as an automated rules engine that streamlines operations, automates workflows, and customizes player acquisition and retention flows without requiring custom code.
The partnership leverages River Cree’s deeply rooted brand presence and established player base in Alberta, combining physical resort loyalty with a seamlessly integrated digital transition. GiG’s omni-channel infrastructure will allow River Cree to bridge its land-based experience with digital gaming, boosting player retention and acquisition across both physical and online channels.
The partnership leverages River Cree’s deeply rooted presence and trusted reputation in Alberta, combining physical resort loyalty with a seamlessly integrated digital transition. As one of the province’s most iconic and credible operators, River Cree is uniquely positioned to capitalize on its high brand equity.GiG’s unified infrastructure will allow River Cree to bridge its land-based experience with digital gaming, boosting player acquisition and retention across both channels.
Alberta’s regulated iGaming market represents one of the most compelling growth opportunities in North America, with industry analysts estimating the mature province to generate between €440 million and €625 million in annual gross gaming revenue (GGR). Following the opening of Alberta’s regulated market, this agreement underscores GiG’s commitment to enabling rapid digital transformation for premier land-based operators.
Richard Carter, CEO at GiG, commented: “We are immensely proud to partner with River Cree Resort & Casino and the Enoch Cree Nation as they prepare to take their iconic brand into Alberta’s online market. As the fifth brand that GiG is supporting in Alberta, this landmark partnership underscores our strong momentum and growing operational footprint across the province. Our full-turnkey solution and powerful Data and Logic engines are designed specifically to support established operators in bridging the gap between land-based and digital operations. We are confident that our best-in-class technology and localized expertise will help River Cree replicate their physical success online and capture significant market share in Alberta.”
Vik Mahajan, CEO at River Cree Resort & Casino added: “River Cree has always led the market in gaming and entertainment. Expanding into Alberta’s regulated online market is the next evolution in delivering exceptional experiences, wherever our guests choose to play. With GiG’s industry-leading technology behind us, we’re building a best-in-class online experience!”
For further information, please contact:
GiG Software PLC
Richard Carter, Chief Executive Officer
Phil Richards, Chief Financial Officer
About GiG Software Plc
GiG Software is a leading B2B iGaming technology company that provides premium solutions, products, and services to iGaming operators worldwide, fully compliant with regulatory requirements. GiG’s proprietary technology empowers our partners by delivering dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimise performance, and propel sustainable growth in the ever-evolving digital landscape. GiG’s vision is to be the pioneering force in the iGaming industry, transforming digital gaming experiences through innovation and technology that inspire and engage players worldwide. GiG operates out of Malta and is listed on the NASDAQ First North Premier Growth Market in Stockholm, Sweden, under the ticker GiG SDB.
Find out more at www.gig.com.
