GiG Software Plc (GiG), a leading B2B iGaming technology provider, has powered the expansion of long-term partner PowerPlay Online Casino & Sportsbook into Alberta’s newly regulated iGaming market.
The milestone marks the rollout of GiG’s fourth active brand in the province, further solidifying the provider’s momentum in Canada’s newest regulated market. By deploying its scalable core technology, GiG continues to demonstrate its rapid speed-to-market and ability to execute swift deployments in freshly regulated jurisdictions – enabling PowerPlay to launch quickly within Alberta’s new regulated framework.
PowerPlay, which built strong traction in Ontario after migrating to GiG’s tech stack in 2025, has now secured its regulatory footprint in Alberta. The brand delivers its sportsbook and casino to local players as a registered operator with the Alberta Gaming, Liquor and Cannabis Commission (AGLC).
The launch utilizes GiG’s full end-to-end technology ecosystem, integrating its core Player Account Management (PAM), feature-packed sportsbook SportX, real-time rules engine LogicX, and AI-driven data engine DataX. This modular architecture allows PowerPlay to replicate its operational framework from Ontario without duplicating technical infrastructure or inflating operational overhead in this newly accessible province.
This rollout also marks the first time GiG’s SportX sportsbook engine has been deployed in Alberta. Designed to deliver a deeply localized sports betting experience, SportX enables operators to tailor their offerings directly to the preferences of Albertan sports fans. Through dynamic market segmentation and real-time flexibility, trading teams can seamlessly adjust odds and promotions across local and international sports markets – mitigating margin leakage while embedding regional compliance logic directly into the engine to ensure full adherence to Alberta’s regulatory framework.
Alberta represents a high-growth jurisdiction within North America, with industry analysts estimating annual Gross Gaming Revenue (GGR) to reach between €440m and €625m as the young market matures. With international regulatory credentials spanning more than 31 jurisdictions worldwide, GiG’s flexible SaaS model enables partner operators to capitalize immediately on new market openings while insulating operational efficiency against changing macroeconomic pressures.
Richard Carter, CEO of GiG, said: “Expanding PowerPlay into Alberta so quickly following the market’s opening in July is another significant milestone in our Canadian growth strategy and highlights the scalability of our technology. Having established a successful foundation together in Ontario, we are proud to power PowerPlay’s launch as our fourth active brand in this rapidly expanding province. As global markets mature and regulatory requirements evolve, GiG remains committed to providing operators with the end-to-end integration, AI tools, and agile infrastructure required to scale rapidly in newly regulated territories.”
Dean Serrao, Chief Executive Officer at PowerPlay, commented: “Bringing PowerPlay to Alberta is an important step in our Canadian growth, building on what we have achieved in Ontario. Our partnership with GiG has been key to that expansion. Launching SportX alongside our full casino gives Albertans a local, regulated place to play, with the instant Interac withdrawals our players value.”
For further information, please contact:
GiG Software PLC
Richard Carter, Chief Executive Officer
Phil Richards, Chief Financial Officer
About GiG Software Plc
GiG Software is a leading B2B iGaming technology company that provides premium solutions, products, and services to iGaming operators worldwide, fully compliant with regulatory requirements. GiG’s proprietary technology empowers our partners by delivering dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimise performance, and propel sustainable growth in the ever-evolving digital landscape. GiG’s vision is to be the pioneering force in the iGaming industry, transforming digital gaming experiences through innovation and technology that inspire and engage players worldwide. GiG operates out of Malta and is listed on the NASDAQ First North Premier Growth Market in Stockholm, Sweden, under the ticker GiG SDB.
Find out more at www.gig.com.
About PowerPlay
Launched in 2018, PowerPlay offers Canadian players a trusted, locally tailored online casino and sports betting experience. In Alberta, PowerPlay is registered with Alberta Gaming, Liquor and Cannabis and operates in partnership with the Alberta iGaming Corporation. In Ontario, it is registered with the Alcohol and Gaming Commission of Ontario and operates in partnership with iGaming Ontario. Its casino offering features more than 1,200 online games, including slots, table games and live casino, while its sportsbook covers major and minor leagues, cups and tournaments across 40+ global sports.
