William Hill goes live in Latvia powered by GiG

25 May, 2022

William Hill, one of the largest and most recognisable brands in the gaming industry has gone ‘live’ in Latvia this month, all proudly powered by Gaming innovation Group’s (GiG) award-winning iGaming platform. 

Whilst strengthening GiG’s existing presence in the country, this launch see’s the realisation of the first steps for the William Hill label into the burgeoning Latvian market, with the two companies partnering to fully rebrand the site of one of the previous leading operators, from to

William Hill’s new online Latvian offering has been built using GiG’s much lauded frontend framework and will provide its players with an attractive, user-friendly and  competitive online casino and sportsbook. With a unique look and feel, the quality of GiG’s delivery promises that they will stand out as a leading operator within the Latvian market, both now and into the future.

Richard Brown, CEO said: We are proud that William Hill has chosen our frontend solution for the rebrand and launch of its newly acquired online casino and sportsbook sites for Latvia. We look forward to continuing to support William Hill in their success and expansion in the Latvian market ”

Janis Tregers, Managing Director for William Hill Latvia: “We are very excited to continue our journey in the Latvian market by working with such a strong brand as William Hill. has served us well and will be missed, but the transition comes easier to ourselves and our customers in large part because of the improvements in the product we have been able to deliver in collaboration with GiG to accompany this rebrand.”




For further information, please contact:

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About Gaming Innovation Group (GiG)

Gaming Innovation Group is a leading iGaming technology company, providing solutions, products and services to iGaming Operators. Founded in 2012, Gaming Innovation Group’s vision is ‘To be the industry-leading platform, sportsbook and media provider delivering world-class solutions to our iGaming partners and their customers. GiG acquired the leading sportsbook provider, Sportnco in 2022. Sportnco operates the leading B2B betting networks in France and Spain and is active in other European jurisdictions (Belgium, Portugal and Greece), as well as in South America and the US. Sportnco has been active since 2010, building strong partnerships with leading betting and gaming brands with its flexible platform, customisable offering, expertise in risk management and trading and speed to market. GiG’s mission is to drive sustainable growth and profitability of our partners through product innovation, scalable technology, and quality of service. Gaming Innovation Group operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK.


About William Hill

William Hill started his business in 1934, travelling on a motorbike, taking bets in the local area of Birmingham in England. Continuing the innovative spirit of our founder, we have grown into an international multi-brand business of scale. With central offices in London, Leeds, and Krakow supported by local offices in Gibraltar, Malta, Latvia, Colombia, and India, we employ nearly 10,000 people globally, united in the Group’s value to always ‘Go one better’. We are also a founding member of the UK Betting and Gaming Council sharing the mission to champion the betting and gaming industry and set world-class standards to ensure an enjoyable, fair, and safe betting and gambling experience for all their customers. In sports betting, we are an industry-leading brand, awarded with prestigious industry titles like the IGA Awards Sports Betting Operator of the year in 2019, 2020, and 2022 and the SBC Awards Racing Sportsbook of the Year in 2019. In May 2021, We launched the brand concept Brotherhood across the UK and international markets, a new brand tagline “it’s who you play with” emphasising our ambition to be the #1 player choice for sports betting and online casino entertainment. For more about William Hill please visit


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