Our media affiliate business helps grow your iGaming business

+ 4 Billion

Impressions generated globally through our display channels

96

Campaigns published weekly (on average) reaching users around the world on google ads

Markets and verticals

GiG Media operates within the world of casino and sport. Our presence in both verticals ensures a steady cash-flow throughout the year given the different seasonalities of casino and sport. We operate in established markets earning our bread and butter as well as in emergent markets that will supply tomorrow’s revenue.

How we maintain our edge in a competitive market

Search engine optimisation is an integral part of our success in our publishing business. Our experienced team of search engine optimisation experts are dedicated to ensuring our websites have a high organic ranking in premium search engines. We provide engaging content that empowers potential players and connects them with online casinos or sports betting sites.

Active in more than 14 languages, GiG's publishing solution has global reach across the world's biggest igaming markets

Dedication to details combined with an activity based costing mindset is a prerequisite for succeeding in the paid marketplace. In GiG Media we operate with a strict return-on-advertising-spend focus (ROAS) ensuring that both we and our partners profit from the players that we generate. GiG Media has developed several proprietary technology solutions to support our paid marketing activities – to name a few examples:

• Our technology allows us to understand and track our activities on a granular level
• Significantly reduces manual work hours, empowering our employees to focus on continuous optimisation
• Allows us to safeguard all of our marketing activities ensuring they are compliant and follow regulation.

Our paid business is extremely scalable and fast to act as opportunities open up across the world

Our business model

GiG Media generates revenue by providing high quality leads to operators in the iGaming industry. We operate in both mature and emergent markets using different traffic generating channels working with many different partners – all to diversify our risk in the marketplace. We have several levers we can use to control our revenue and cost with the aim of securing a steady cash-flow and a prosperous EBITDA-margin.

Let’s do Business

Start receiving high quality leads

We can drive players and net gaming revenue in numbers. Our portfolio has over 500,000 users monthly ensuring both acquisition and retention for our partners. Operating many content-rich and high quality websites we give our partners strong momentum to reach their target audience. We can work on a performance basis, operating as an affiliate, or we can work on a more agency based approach via our managed services.

Performance / Affiliate partnership

As an affiliate we work independently in collaboration with you as an operator. We offer a range of different packages including: revenue share where we receive a percentage of the end-users value, CPA model where we are paid an upfront amount for the customer that we generate, a mix of revenue share and CPA (hybrid deal) or with fixed fees. We understand that every operator has different needs and preferences.

Strengthen and grow your business effectively with our media affiliate business.

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Media managed services

Our media managed service offers you a media service based on a traditional agency model. With our managed services we take care of your marketing campaigns for you to generate high quality traffic. With our main channels consisting of traditional affiliation, Google Ads, Facebook and SEO, our media as a managed services provides a full package of the most valuable traffic sources online.
Read more under GiG Core – Media Managed Services.

Our partners

Our technology

GiG Comply

We monitor online marketing compliance for our B2B customers. Analyse text, links and images, cover legislation within any market.

Paid marketing tech

High-performance automations for driving Facebook ads, Google ads and display traffic globally and securely

Data-driven approach

Every click that we get flows into a data stream All performance data is analysed

Website tech

Manage content on every website from the website network through a single interface. Images, lists, operators on all of the website can be changed by a single click

Come work with us

Our GiG Media family is made up of 100 experts from 20 different countries. We are always on the lookout for fresh talent, if you would like to join us, take a look at our current openings on our careers page.

See open positions

Compliance

We promote responsible gambling through all of our websites and are dedicated to ensuring compliance in all our marketing materials. GiG Comply, our marketing compliance tool, was created by our media team to help safeguard your license by ensuring your digital marketing is safe and compliant.

Scanning thousands of highly contagious websites at once, our compliance solution identifies a list of pages that contain your brands’ adverts, which are not seen as compliant. This helps you to identify where you need to focus and tighten your efforts so that you can ensure your brand is fully compliant.

If you are looking to be at the forefront of responsible gaming, our compliance tool helps you regain control over your iGaming marketing compliance.

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Digital marketing and lead generation

What is GiG Media?

Our publishing business

How does it work?

Our websites

Our paid media business

Search engine marketing (SEM)

Social media

Permission marketing (PM)

Display