RESPONSIBLE MARKETING AND ADVERTISING

GiG conducts marketing and advertising in a responsible and transparent way in accordance with regulation and requirements.

Sustainability Report

Marketing and Advertising

Marketing and Advertising

GiG highly values transparency in its marketing advertisement communications and informs the end user in clear and plain language of the full terms and conditions displayed prominently within the main body of an advert.

We adhere to the rules applied to marketing communication advertisement used to promote our brands and any information related to them, by us or by any third party acting on our behalf.

Sustainability Report

Prevention of Advertising to under 18-s

Marketing and advertising are not aimed at or should not appeal to children and persons younger than 18 and should carry appropriate warnings about underage gambling.

On our responsible gambling pages we offer information on various protection tools which parents and guardians can implement to prevent underage gambling.

Sustainability Report

Marketing and Advertising Compliance

The Marketing Compliance Team is well integrated with the marketing teams and provides guidelines which are to be followed so that our marketing is responsible and meets the regulatory standards of moderation.

In addition, the team carries out an oversight function to ensure that published marketing material follows internal guidelines and policies.

Sustainability Report

Affiliate Compliance

We built a compliance tool called GiG Comply in response to operators’ need to improve compliance oversight and responsible gambling. This monitoring service is designed to further strengthen marketers’ control over third-party advertising and brand protection.

GiG Comply drives responsible gambling by providing improved visibility of where and how brands are being advertised.

Sustainability Report