Social Media Specialist


Are you interested in the creation of Social Media content? If you are passionate about visual communication and social media and are the first to know about new social media trends and how to get a message across – then this job offer is perfect for you!

We in Gaming Innovation Group Denmark are looking to hire a new Social Media Specialist!

You will work within our paid marketing department in Denmark, along with 14 equal minded marketing nerds excelling in a thriving and fast paced environments where team work and effort is at the heart of everything we do.

As our new Social Media Specialist, you will contribute to GIG’s mission of growing and developing its online gambling affiliate business. The role will involve creating and publishing ads across all social media platforms, including Facebook and Instagram, in order to boost conversions, and drive new players through our casino affiliate websites. You will be an active participant in the day-to-day management of the company’s social media properties in order to consistently improve the channel over time.

Hope you are ready to dive into the world of online sports betting and casino alongside talented colleagues in a fun-loving culture with an international vibe.

Your work here will primarily include

  • Assist with planning and executing digital marketing campaigns across various Social Media platforms with all our partners.
  • Provide digital support, including ad selection, messaging and offer targets.
  • Analyze markets and opportunities to expand offers and campaigns.
  • Monitor, track, analyze and report on performance on social media platforms using tools such as Facebook insights
  • Prepare daily, weekly and monthly reports on social media marketing efforts.
  • Identify new opportunities: markets, verticals, platforms.
  • Stay up to date on best practices and emerging trends in social media.
  • Take ongoing ownership of SoMe projects and KPIs as well as ensure a further expansion of the channel.
  • Analyse competitor activity.

Who we are looking for

For this position, we are looking for a candidate who

  • Has good social analytical skills and attention to detail
  • Demonstrates a passion for social media content creation
  • Has copywriting and editing skills suitable for each SoMe platform.
  • Creative, analytical, and structured approach to task solving.
  • Has an openness and desire for innovation.
  • Has a commitment to personal and professional growth and improvement
  • Has a general positive attitude and a growth mindset
  • Has good presentation skills
  • Experience of working with SoMe ads and preferably in the online gaming industry

Who we are

Gaming Innovation Group is an industry-leading iGaming and sports betting provider, working in one of the most competitive branches of online marketing. GiG is a multinational company with a vibrant company culture where GiGsters play hard but work even harder. On the Media (Marketing) side of the business we are +150 employees, and we work with IT-driven marketing and offer marketing services to some of the biggest operators in the online sports betting and casino industry.

You will be in our office in Copenhagen on Nørrebro, where we have +60 Employees and we have around 20 different nationalities in the office. We have a nice naturally lit open office space, with New Yorker windows and the only separation between the teams. We are a good mix of marketing, designers, writers, and IT people. Freedom with responsibility is a key term for us. We have a young, dynamic, and informal working environment with PlayStation, pool table, Friday bars, gym and even a home theater room.
You can read more about us here. You can read more about us here:

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As a diverse and inclusive employer, GiG encourages applications from all sections of the community.

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The B2B services, including GIG Core (online gaming platform), and GIG Sports (proprietary sportsbook), are licensed and regulated by the Malta Gaming Authority (licence number: MGA/CRP/330/2016 issued on the 1st August 2018) and the UK Gambling Commission (44073).

The licences are held by iGamingCloud Limited (Company Reg. No. C48466 of @GIG Beach, Triq id-Dragunara, St. Julians, STJ3148, Malta.)

©2019-2023 Gaming Innovation Group. All rights reserved | Company Registration Number: C44319