This role is responsible for making sure that defined search engine optimisation initiatives are executed, tracked and reported in a correct matter from start to finish. Communication with tech, design, and brand marketing coordinators.
Responsibilities include:
• Create and implement SEO strategy together with marketing team.
• Plan and execute off page strategies.
• Competitor Analysis – on and off page
• Technical and content on page audits.
• Manage, create and execute content marketing strategies and, at times, handle contact with agencies.
• Analysis – crawling, duplication and organisation of content
• Reporting – traffic, link, ranking and ROI analysis.
• Sync content & creative with other activities such as CRM and external marketing activities.
Requirements
- Worked hands-on with building and optimizing pages/sites.
- Link building and off page strategies.
- Experience of auditing sites and pages.
- Experience of optimizing landing pages and conversion funnels.
- Technical SEO experience.
- Avid user of various SEO tools.