This role is responsible for making sure that defined search engine optimisation initiatives are executed, tracked and reported in a correct manner from start to finish. Communication with tech, design, and brand marketing coordinators. Focus is on English speaking markets (UK, Canada, US).
Responsibilities include:
• Create and implement SEO strategy together with marketing team
• Plan and execute off page strategies
• Competitor Analysis – on and off page
• Technical and content on page audits
• Manage, create and execute content marketing strategies and, at times, handle contact with agencies
• Analysis – crawling, duplication and organisation of content
• Reporting – traffic, link, ranking and ROI analysis
• Sync content & creative with other activities such as CRM and external marketing activities
Requirements
- Hands-on experience with building and optimizing pages/sites
- Link building and off page strategies
- Experience of auditing sites and pages
- Experience of optimising landing pages and conversion funnels
- Technical SEO experience
- Avid use of various SEO tools