26 May, 2017

iGaming Cloud partners with Seqr ™ enabling them to offer the innovative mobile payment solution as a new digital payment option for all customers across operator clients and all currently 6 GIG internal online casino brands.

Number of iGC based operators have already activated Seqr services

iGaming Cloud, part of the Gaming Innovation Group, is the first iGaming platform provider to sign with Seqr in order to offer the mobile payment method to its customers. Customers will be able to top up and withdraw funds from their accounts by simply downloading the payment app and then using Seqr on their smartphone in both a secure and convenient way.

A number of individual operators have already activated the Seqr services, or are in the process of doing so. The arrangement with iGaming Cloud is another example of Seqr’s penetration into the massively growing gaming market as it scales to many operators through one single integration. The deal will pave the way for Seqr to become available as a new payment method at approximately 40 operators using the iGaming Cloud’s platform.

Ian Bradbury, iGC Head of Payments: "Seqr gives our customers (operators) the possibility to create attractive offers"

“Seqr fits well into our goals to eliminate technological bottlenecks and significantly reduce costs for operators and white labels solutions”, says Ian Bradbury, iGaming Cloud’s Head of Payments. “iGaming Cloud’s vision is to make the iGaming industry lean, and mobile devices are an important part of our everyday life, so it is a natural step for iGaming Cloud to engage the mobile channel in a broader way. Seqr makes the customer experience much simpler and more effective. Seqr also gives our customers (operators) the possibility to create attractive offers together with Seqr to help drive customer acquisition. On top of that there is the possibility to reach existing Seqr users directly through Seqr, which is very interesting”.

“The partnership with iGaming Cloud and the Gaming Innovation Group is an important step in our strategy for greater market penetration into the iGaming industry,” says Peter Fredell, CEO at Seamless. “When Seqr was launched 4 years ago, the strategy was to approach the physical everyday merchants, such as supermarkets, convenient stores, fast food chains, parking etc., in order to create a Seqr user base before approaching niche industries such as iGaming. As we have now reached that goal with Seqr established in 16 countries, the timing is right to move into the iGaming industry”.

About Seqr: Seqr is the standard way to pay. Developed by Seamless, Seqr is the safe, fast and easy way to pay by mobile. The only thing the user needs is the Seqr app to scan a QR code or tap on the NFC terminal. Globally, over 30 million contactless card terminals now accept Seqr. The low investment and transaction fees for merchants and among others ensure that Seqr is the most widely used mobile payment solution in Europe.

About GIG: Gaming Innovation Group Inc. is an emerging gambling solutions and interactive entertainment provider. The Group offers cutting-edge Cloud based Services and B2B Performance Marketing, and owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol "GIG".

About iGaming Cloud: iGaming Cloud offers a comprehensive and cloud based ecosystem enabling and powering the gaming operations for casino and sports betting operators. The company operates as a subsidiary of Gaming Innovation Group Inc.

For more information about the Group and our services:

The B2B services, including GIG Core (online gaming platform), and GIG Sports (proprietary sportsbook), are licensed and regulated by the Malta Gaming Authority (licence number: MGA/CRP/330/2016 issued on the 1st August 2018) and the UK Gambling Commission (44073).

The licences are held by iGamingCloud Limited (Company Reg. No. C48466 of @GIG Beach, Triq id-Dragunara, St. Julians, STJ3148, Malta.)

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