Gaming Innovation Group Inc. (GIG) has completed a deal with Perform, the leading digital sports content and media group. The deal is an important building block in GIG’s initiative towards launching GIG Sports as a serious challenger to the supply side of the sports betting industry.
GIG Sports will launch ahead of the FIFA World Cup and consists of a product portfolio containing aggregated and in-house generated odds & data services, trading and risk management platform, business intelligence (BI) and marketing platform as well as mobile first front-end technology. All services can be sold stand alone or as a turnkey solution and will be fully integrated with GIGs platform services.
Perform Group collect, produce, package and distribute data, editorial and video for professional sports competitions globally. The company owns RunningBall and Opta, two of the world’s leading sports data brands.
Robin Reed, GIG CEO: “In GIG Sports we will use data to disrupt the world of sports betting"
GIG and Perform Group have entered into a long-term agreement under the terms of which RunningBall will provide GIG with data from international sports events. GiG will use the data to provide odds services to its B2B clients and own brands. As part of the deal, Perform has taken over a network of scouts in Norway from GIG, all of whom have been fully vetted and assessed against RunningBall’s industry-leading standards and engaged directly by RunningBall to bolster official coverage significantly.
“In GIG Sports we will use data to disrupt the world of sports betting. Perform Group is the market leader on sports data and the deal will enable us to deliver data-driven odds and services for our B2B clients with an efficiency that is unrivalled in sports betting today. Development is well under way and we are looking forward to launching our offering ahead of the FIFA World Cup in 2018”, says CEO Robin Reed in Gaming Innovation Group.
The enhanced data quality will enable GIG’s own brands to offer better odds for our live sports betting
“We are pleased to have entered into an agreement where RunningBall will be able to take advantage of GIG Sports´ extensive network in Norway. In addition, we look forward to contributing to GIG Sports’ betting offering in the European market”, says Ross MacEacharn, CEO Perform Content.
The enhanced data quality will enable GIG’s own brands to offer better odds for our live sports betting. Furthermore, the improved offering will empower GIG Sports to aim for a position as a leading player in the European sports and betting market.
GIG is pursuing an end-to-end sportsbook strategy aiming to control all technology and information in-house. GIG offer sports betting to B2C clients through the Company’s gambling operators and to B2B clients through the iGaming Cloud platform.
For further information, contact:
Robin Reed, CEO, +356 9999 0382,
Gaming Innovation Group Inc. is a gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services and B2B performance marketing, and owns seven B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry. Recently launched GiG Games is poised to supply proprietary games software to in-house and partner brands alike. Gaming Innovation Group operates out of its state-of-the-art headquarters in Malta and 5 further locations across Europe. The company group is listed on the Oslo Stock Exchange under the ticker symbol "GIG".
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