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Gaming Innovation Group powers Hard Rock’s omni-channel sportsbook launch in New Jersey

Gaming Innovation Group Inc. has gone live with Hard Rock’s omni-channel sportsbook offering. This marks the launch of GiG’s sports betting services into the US market. The sportsbook delivers a seamless experience for players, who can now place bets online and on the mobile app within the state of New Jersey, and in person on the casino floor at Hard Rock Hotel & Casino Atlantic City.  

New Jersey was the first state in the US to open up a sports betting market following the Supreme Court’s decision in 2018 to repeal the federal ban on sports betting. Since the first bet was placed in July last year, the market has quickly grown to a value of USD21m per month with around 70% being online. There are 8 licensed operators competing in the state of New Jersey.

The sportsbook has been delivered in time for Super Bowl, one of the world’s largest sporting events, starting on 3 February.  

“This is a milestone for GiG. We have an ambition to make our mark on the highly competitive sports betting vertical and have invested heavily. We are now launching our first major operator into a significant market with the possibility of more markets in the US to follow. We have gone from winning the highly competitive tender, to launching a full omni-channel solution in just over half a year. This is a strong validation of GiG’s commercial and product delivery capabilities and we are looking forward to growing with our partner long term.” said Robin Reed, CEO of GiG. 

“The launch of the sportsbook at HardRockSports.com is another milestone on our journey to becoming the most innovative and comprehensive online gaming service for players in the State of New Jersey,” said Kresimir Spajic, senior vice president of online gaming at Hard Rock International. “Sports are integral to New Jersey culture and HardRockSports.com provides fans with the best platform to bet on their favourite teams and sporting events.” 

“We couldn’t be more excited to launch our online and on-property sportsbook, providing our guests and players the opportunity to bet on football’s big game this weekend,” said Joe Lupo, president of Hard Rock Hotel & Casino Atlantic City. “Players will be able to enjoy a full range of bets on the game, as well as all other major sporting events across the calendar, with exciting promotions and events coming soon. Continued development and the provision of a full-service array of amenities and entertainment for our customers is our consistent priority.”  

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For further information, please contact: 

Anna-Lena Astrom

[email protected] 

Head of Investor Relations and Corporate Communications, Gaming Innovation Group 

Matthew Burkey 

[email protected] 

Carve Communications for Hard Rock Online 

+1 586 747 8058  

Lauren Harrison 

[email protected] 

The Zimmerman Agency for Hard Rock International 

About Gaming Innovation Group 

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GiG. www.gig.com. 

About Hard Rock International 

With venues in 76 countries, including 185 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, Orlando, Shenzhen and San Diego. Upcoming new Hard Rock Cafe locations include Piccadilly Circus and Oxford Street in the United Kingdom, Djerba, Tunisia, Gran Canaria, Spain, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.