Copywriter , Malta.

Something about us

Gaming Innovation Group is a rapidly growing technology business. The Group offers cutting-edge Cloud based services and B2B Performance Marketing, and owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry.

Our vision is to make the iGaming industry an open and connected eco-system, for the benefit of all.  

Our brands

iGaming Cloud (iGC): our client management platform seeking to interconnect the entire iGaming industry.  iGC offers the full spectrum of services for iGaming operators.  

Rizk, Thrills, Guts, SuperLenny, Kaboo and Betspin: our multiple award winning online casino and sports betting brands.

Innovation Labs: offering online marketing and true lead generation to iGaming businesses on an international level.

The role

We are currently looking for Copywriter who has exceptional writing skills and is ready to make a serious contribution to our Casino and Sportsbook experience.

What you'll be doing

In this position, you will create unique (and awesome) content for our casino and sportsbook, predominantly covering communications, social media, SEO and exciting promotional content.  You’ll get stuck into CRM, supporting the casino and sportsbook business providing your creative input to ensure SuperLenny is always fresh, relevant and engaging to our users. You will also manage the processes to ensure content is correctly translated in all our core market languages. 

Who you are

It is crucial that you are creative and hungry to learn about the business. You must have a keen eye for detail and keep our users experience at the forefront of your thought process. You have a knack for storytelling and get a kick out of bringing your ideas to life. You must have impeccable writing skills, a creative flair and strong organisational skills.

Other Specifications:

  • English native speaker or bilingual proficiency
  • Advanced command of Swedish language would also be considered as an asset
  • Experience in creative writing
  • Excellent time management skills
  • A keen interest in Sports and/or Casino.

Team Lenny

We pride ourselves on having a dedicated, fun and supportive team. This role will require a high level of collaboration and communication across the team. We need a rock star who can turn great ideas and discussions into reality.


Lenny is extremely stylish. It’s important to keep his tone of voice cool and consistent and in line with other design initiatives. Being a brand guardian is part of this role.

Lives Casino and Sportsbook

We are looking for a person with a heart deeply set into the world of betting. You need to live it and love it.

Time & Independence

We are looking for someone who is fully capable and used to managing their own time and work independently in their role.

What we offer

We are team workers and cross functional collaborators - we don't have boundaries when it comes to getting work done.  There will be lots of opportunities for you to be stretched and challenged in your role, and outside of it.  We invest in our people, not just with a great pay and benefits package and the usual free fruit and coffee (and Friday beers), but in focusing on your growth and development - we encourage innovation and 'getting involved' - we celebrate success.  We are an inclusive, multi-cultural and diverse company with over 15 different nationalities represented.


  •   Start date: As soon as possible really. Let’s talk about it.
  •   Last application date: We’ll hire as soon as we find a match, apply now.
  •   Location: Malta


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