This week we caught up with Andrew Platonov, head of product for paid media at GiG, and Jonas Dam Vesti Petersen, senior product owner for GiG Comply, to give you an overview of GiG Comply and explain how it can help you regain control over your marketing compliance.
GiG Comply has had some attention over this past year. Why is there an ever-growing need for such a tool?
We have seen significant growth within the iGaming industry as a whole over the past few years, with that comes tighter regulations and the need to ensure that all marketing procedures are aligned with these regulations. Ultimately ensuring you are compliant is about so much more than just ‘following the guidelines’, it’s about your business reputation and public image.
Investing in compliance allows you to stay in the game for the long-run in terms of revenue and acquisition. If your marketing is not compliant, then you are set to damage your reputation within the industry.
How does one go about selecting the right marketing compliance tool?
The most important thing to consider when you are looking for a compliance tool is your compliance needs in relation to the scale of your operations. Operators with a small pool of trusted partners, for example, might find it more cost-effective to continue to check websites manually. However, it would be more efficient for operators with large volumes of affiliates to automate this process with a compliance tool like GiG Comply. The next step in the selection process is to define what marketing channels you use and make sure that the tool you select covers these channels. It’s also important to take into consideration interface usability and the volume, speed and depth of results the tool presents.