The One to help you regain control over your marketing compliance

This week we caught up with Andrew Platonov, head of product for paid media at GiG, and Jonas Dam Vesti Petersen, senior product owner for GiG Comply, to give you an overview of GiG Comply and explain how it can help you regain control over your marketing compliance.

GiG Comply has had some attention over this past year. Why is there an ever-growing need for such a tool?

We have seen significant growth within the iGaming industry as a whole over the past few years, with that comes tighter regulations and the need to ensure that all marketing procedures are aligned with these regulations. Ultimately ensuring you are compliant is about so much more than just ‘following the guidelines’, it’s about your business reputation and public image.

Investing in compliance allows you to stay in the game for the long-run in terms of revenue and acquisition. If your marketing is not compliant, then you are set to damage your reputation within the industry.

How does one go about selecting the right marketing compliance tool?

The most important thing to consider when you are looking for a compliance tool is your compliance needs in relation to the scale of your operations. Operators with a small pool of trusted partners, for example, might find it more cost-effective to continue to check websites manually. However, it would be more efficient for operators with large volumes of affiliates to automate this process with a compliance tool like GiG Comply. The next step in the selection process is to define what marketing channels you use and make sure that the tool you select covers these channels. It’s also important to take into consideration interface usability and the volume, speed and depth of results the tool presents.

GiG marketing compliance tool

How does GiG Comply help operators stay compliant in their marketing?

GiG Comply monitors the way your brand is advertised. It can scan hundreds of thousands of pages at once for you. It then identifies a list of pages that contain your branded ads which are not seen as compliant. This will help you to narrow down your search list of where you need to focus and tighten your compliance efforts. Overall, compliance will never be 100% automated; there will always be a need for human interaction, as perceptions vary depending on language, context and phrasing. But incorporating a compliance tool into your marketing campaigns will help to make the process more efficient, cost and time-effective.
 

How easy is it to integrate GiG Comply into one’s current compliance procedures?

GiG Comply is a web service, so once you register, within minutes you will be ready to start working. From here, it’s up to the individual client to utilise the tool in the best possible way, to match your individual needs and criteria.

How do you see GiG Comply developing in 2020?

We are working on making things easier for new users so that even if you’ve never heard about compliance regulations, you will be able to start using it. We are also looking into expanding it to other marketing platforms such as social media.
 
Contact us at  [email protected] to find out more about how we can help you make your iGaming marketing more compliant.
Marketing compliance
Andrew Plantov – Head of Product
iGaming marketing compliance
Joneas Dam Vesti Petersen – Senior product owner GiG comply
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