Epsilon powers business results for the world's leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. In a consumer-empowered world where customers, not marketers, establish brand position, authentic connection can only be achieved through differentiated customer experiences and meaningful engagement. At Epsilon, we believe this requires a new type of marketing strategy fueled by customer intelligence ─ one that brings together the rational behaviors of how customers act with their emotional feelings about a brand. The new marketing mandate is to create transformative ideas out of deep customer insight and data. We must relate and respond to customers on their terms. We have to act in real-time.